There is nothing mysterious about strategy, though it is often difficult to think strategically. Strategy is not a single decision, but rather a coming together of many decisions such as the selection of a specific problem to address; what goals for change you want to achieve; what resources and allies can be engaged; and decisions on which tactics to use and when.

The New Tactics Strategic Effectiveness Method provides a framework, processes, and tools for you and your organization to build your strategic and tactical capacity. The method and structure assists you in applying Sun Tzu’s three sources of knowledge (the ancient Chinese strategist): Know Yourself, Know Your Opponent and Know the Terrain to develop more effective action planning. Use the Strategy Toolkit to provide a flexible framework to help you review, monitor and evaluate each segment based on the changing knowledge of yourself, your opponent and the terrain.